We'll lead you through it - Crisis management tips

Crises are serious. Disruptive. Damaging. Therefore, it is extremely important that you have a strategy for crisis management and know what to do at any given moment.

Because let's be honest: It's not a question of IF, but WHEN.


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Before the crisis

Internal guidelines, the development of an early warning system and the careful composition of a crisis team pay off even before a crisis arises. This way you are prepared for all eventualities.


During the crisis

Monitor all socia media activities (mentions, news, etc.) related to your brand, intervene if necessary and put your crisis plan into action.


After the crisis

Reflect on how you handled the crisis, how your brand image has changed and how you can optimize your crisis plan. Define measures to prevent further crises.