We'll lead you through it - Crisis management tips

Crises are serious. Disruptive. Damaging. Therefore, it is extremely important that you have a strategy for crisis management and know what to do at any given moment.

Because let's be honest: It's not a question of IF, but WHEN.

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Before the crisis

Internal guidelines, the development of an early warning system and the careful composition of a crisis team pay off even before a crisis arises. This way you are prepared for all eventualities.

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During the crisis

Monitor all socia media activities (mentions, news, etc.) related to your brand, intervene if necessary and put your crisis plan into action.

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After the crisis

Reflect on how you handled the crisis, how your brand image has changed and how you can optimize your crisis plan. Define measures to prevent further crises.