Professionalize your crisis management
Before the crisis
Internal guidelines, the development of an early warning system and the careful composition of a crisis team pay off even before a crisis arises. This way you are prepared for all eventualities.
During the crisis
Monitor all socia media activities (mentions, news, etc.) related to your brand, intervene if necessary and put your crisis plan into action.
After the crisis
Reflect on how you handled the crisis, how your brand image has changed and how you can optimize your crisis plan. Define measures to prevent further crises.